SpoonfulONE Announces National Launch of Target, Making Multi-Allergen Food More Accessible | national news

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MENLO PARK, California, July 19, 2021 / PRNewswire / – SpoonfulONE, the Leader in Early Allergen Feeding, Announces the Launch of its Pediatric-Recommended Nutritional Product Line at Target. SpoonfulONE’s full wallet will now be available for purchase at over 200 Target stores and on Target.com. This step makes multi-allergenic diets more accessible to families and has the potential to help reduce rates of food allergies across the country.

SpoonfulONE was developed by world renowned pediatric allergist Dr. Kari nadeau in response to an alarming increase in rates of food allergies. Over the past decade, the number of food allergies has doubled from the previous generation, with nearly 6 million children developing a food allergy.

Since their launch in 2017, SpoonfulONE products have experienced significant growth as consumers have adapted to the new feeding guidelines from the American Academy of Pediatrics and the USDA which approve the introduction of allergens around the age of. 4 to 6 months. Recommended by over 3,000 pediatricians, SpoonfulONE offers a smart and convenient approach to multi-allergen feeding. Each product contains a patented and precise formula of the 16 foods commonly associated with over 90% of food allergies.

The brand is looking to make early introduction even more convenient for parents by going brick and mortar to support safe and routine eating. SpoonfulONE will be available in select Target stores, including markets like Dallas, Minneapolis, Chicago, Washington DC, new York, and many more as well as online at Target.com.

“We are excited to partner with Target to make SpoonfulONE more accessible. Our vision is to help over one million children by 2030. Target will help us make this goal a reality, ”said SpoonfulONE CEO, Greg Shewchuk. “It’s not just about bringing PBJs back to schools. It’s about saving lives and keeping children healthy. We want families to enjoy the connection points and the moments of joy that are there. offers the food. Target understands the importance of this. They also recognize that parents have growing concerns about infant nutrition and are adapting to meet these new demands. This is the perfect partnership for us as we embark on our journey. in retail.

In addition to Target, SpoonfulONE products are currently available through several retail channels, including SpoonfulONE.com and Amazon.com. For more information on SpoonfulONE, the latest feeding guidelines, research, and a Target store locator, please visit SpoonfulONE.com.

About SpoonfulONE: SpoonfulONE is a revolutionary line of scientifically based nutritional products that makes the introduction and maintenance of food allergens safe and easy. Each pediatrician-recommended serving of SpoonfulONE includes foods commonly associated with over 90% of food allergies. SpoonfulONE was invented by Before Brands and world renowned pediatric allergist Dr. Kari Nadeau, who also heads the Sean N. Parker Center for Allergy and Asthma Research at Stanford University School of Medicine. The company’s headquarters in Menlo Park, Calif., Have been supported since its inception by Gurnet Point Capital and a consortium of families from the food allergy community. In 2019, a global partnership was formed with Nestlé Health Science in which Nestlé acquired the non-US rights to market SpoonfulONE worldwide.

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SOURCE SpoonfulONE


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